A traditional marketing campaign can take longer and be more difficult to measure than a digital marketing campaign with more restrictions and external parties. A print or broadcast advertisement needs to be approved before airing and theres no way to know how many people saw it. Creating and planning a digital marketing campaign takes time but comes with more control and can be easier to measure think link clickthrough rates video views engagement etc.



And of course weve got to consider the cost. When it comes to traditional marketing if you want to secure a prime time or location for your advertisement this can be expensive. For example depending on size and location a traditional billboard Mobile App Development Service an range from to per week. Digital marketing often proves more cost effective as businesses are able to advertise across multiple channels as frequently as they want and at a lower cost. Which type of marketing should you use The debate between traditional and digital marketing is longstanding but theres no right or wrong when it comes to which strategy you should choose.







Both methods have their pros and cons but ultimately it comes down to which is best suited to your business and audience. Its more than likely that both traditional and digital marketing will have a place in your strategy. strategies and so much more by becoming a Girls in Marketing member. Sign up now to get started August Recent Blog Posts A Christmas case study Aldis Kevin the Carrot Read More Best Christmas Marketing Campaigns Best Christmas marketing campaigns Read More of the best OOH marketing campaigns in of the best OOH marketing campaigns in.